Born at waters edge

MU Waterwear was founded in a garage in 2024, born from a simple yet lasting idea: to build a brand inspired by water. What began with custom local graphic tees has steadily grown and expanded its product line. MU creates apparel that illustrates a jump into water—designed for those who live in the deep end. Our gear offers a different kind of protection from the elements—because when you're made from water, the elements only make you stronger.

Water is the essence of life—undeniable, fearless, and ever-flowing. It holds still and lets the world move around it.

That's why it hurts to see our waterways polluted. We remember a time when the local pond, the lake, and the river's edge were clean and untouched. As part of our mission, we pledge to donate a portion of our profits to clean water initiatives—and as we grow, to lead cleanup efforts ourselves. We do this because we can. We are the stewards of this planet now. Just because we didn't start the problem doesn't mean we can't help solve it.